personal careers

[knowbodies] approaches the subject matter of employee potential from the perspective of communication and offers special seminars for qualified personnel and managerial staff on the subjects personal careers and communication, because motivation is always self-motivation. For the American psychologist Mihaly Csikszentmihlyi happiness always occurs in connection with activities that engage our whole potential. So for a successful career the personal quest for meaning and the individually defined goal are the key to self-motivation – we show you how to get there.

A person’s communication behaviour is a central criterion for their professional achievement and a successful personal career. Reaching your individual goals in the professional context requires communicating in the right way. For this reason we help qualified personnel and executives learn about their personal communication strategies and show them how to apply them in practice to advance their career. Aside from that, we demonstrate how different networks can be used to further personal success. Coaching sessions are offered one-on-one with the coach or in small groups with up to six participants. Seminars especially for women are available.

Relevant publications:

“Kommunikationsstrategien und Aufstieg von Frauen und Männern im Beruf” (Men’s and women’s communication strategies and advancement at work) fastforeword.magazin 1-10

“Kommunikationsstrategien und Netzwerkbeziehungen von Frauen und Männern im Beruf” von Dr. Astrid Nelke im Juni 2008

Men’s and women’s communication strategies and network relationships at work
by Dr. Astrid Nelke, June 2008


Communication patterns of female and male players in their professional lives influence their career advancement. Women and men make use of different communication strategies to express themselves in the professional world. Irrespective of what is said, how and to whom it is said plays an important role. It not only conveys a particular image of the person communicating in the immediate situation but also may determine careers in the medium term. Apart from that, it is often the connections (so not just what you know but who you know) that affect the chances of someone climbing the corporate ladder. For some years now, handling these connections has been referred to as networking. Where these structures are not provided by organisations they are called informal networks. The approach to and the extent to which people are included in these networks differs between the two sexes. Especially in executive networks there are noticeably fewer female members – understandable, considering the fact that women are vastly underrepresented in this sphere of business. Studies have shown that the differing communication strategies used by women and men in their professional life can be explained by the disparate inclusion in these networks. “Male” communication strategies work best in informal networks. Without access to these, women are unable to benefit from this type of communication strategies. It has become apparent that the communication strategies applied by men and their inclusion in informal networks enhance their career. Women fall by the wayside here. This disadvantage can be reduced if more formalised entry requirements for executive positions are implemented, and if women take a more active approach towards networking while changing their communication strategies. Moreover, if women also start attaching their knowledge to their person more distinctly, they will not be as easily forgotten on the way up.